Der oben zitierte deutsche Link ist leider sehr irreführend. Denn die gegenüber Autocar gemachten Aussagen von Römers beinhalten auch Sätze wie:
“Thomas was a designer, so everything was about design and sustainability, but performance was a little bit hidden,” he says. “With Polestar 5, we are lucky guys: that’s really the halo car, which is expressing performance at its best. So the 7 has to be influenced by it. That means something for the design.”
To convey that performance feel in the exterior design, Römers hints that future cars will be more “horizontal, so they’re more dynamic: a bit lower and sleeker, especially for an SUV.”
One design trend that Römers won’t be jumping on is making his cars look aggressive. “The cars have to look super-attractive and should not scare people,” he says. “There’s currently a trend where car makers are designing cars screaming out ‘I’m here’ and we don’t want that. We should not look super-aggressive. Ambitious, but not aggressive. I don’t think that would fit Sweden and we should really look like a Swedish performance brand.”
Instead, the focus is on a design that’s progressive: “It doesn’t have to look friendly, but it should not scare people. Progressive can scare people. Or progressive can be like: ‘Oh, that looks like a UFO, that’s cool.’ That’s what I want.”
When it comes to interiors, expect little to change: “We are already the benchmark when it comes to sustainable, modern materials. And this clean Scandinavian look was copied everywhere.” But he confirms that the driver focus will involve expanding the provision of physical buttons.
Römers also says that the dashboard will shift from having the main touchscreen placed centrally to being more driver-oriented. Meanwhile, he has hinted that Polestar models could get a little bit brighter, hinting at a switch from monochrome to polychrome interiors – “a bit more emotional, albeit still in a very Scandinavian way”.